fusing strategic insights,
business acumen, and multidisciplinary creativity to tell stories that resonate.
Work
Education
University of North Carolina at Chapel Hill
Class of 2023
B.S. Business Administration from Kenan-Flagler School of Business
Second Major in Media and Journalism from Hussman School of Journalism and Media
Concentration in Advertising/Public Relations
Coursework Highlights
Advertising
MEJO 371: Advertising Creative
MEJO 373: Account Planning & Strategy
Public
Relations
MEJO 141: Media Ethics
MEJO 531: Case Studies in PR
MEJO 153: Writing & Reporting
BUSI 567: Customer Relationship Management
Management & Leadership
BUSI 528: Leadership Communications
BUSI 555: Groups and Teams in Organizations
MEJO 424: Media Management and Policy
Business Administration
BUSI 407: Financial Accounting
BUSI 408: Corporate Finance
BUSI 410: Business Analytics
ECON 410: Intermediate Microeconomics Theory -- Price and Distribution
Experience
General Manager & DJ
WXYC Chapel Hill 89.3 FM
➜ managed 150+ student DJs
➜ led 8-person management team
➜ 24/7 programming w/ ~70 shows/semester
➜ 23.2% applicant increase YOY
Team Lead/Sales Associate
Urban Outfitters
➜ oversaw daily staff of 4-10 associates
➜ conversion of up to 40%
➜ 4 years of connecting w/ customers
➜ consistent 90%+ match rate
Marketing Intern
Revival Recordings
➜ increased weekly website visitors by 20% over first 2 months
➜ designed IG augmented reality filter w/ 1000+ shares within first week of its release
Creative Director/Founder
No Brainer
➜ 100+ site visits in first week
➜ bounce rate <20%
➜ designed brand identity assets, promotional materials, magazine spreads, and website for digital publication startup